FILL UP THE DOME

FILLING UP THE DOME

On 31^st October 2015, Cassper Nyovest the south African born star, the talented hip hop rapper is the first south African artist to fill up the dome, in Northgate he sold out 20 000 tickets within 5 days.

MAMA I MADE IT

Cassper Nyovest excited about his upcoming event.

THE INFLUENCE OF #FIllUpTheDome

This hash tag influence the practice of corporate social media because the artist himself took it to social media to celebrate the news with his fans on twitter and few days before the concert fill up the dome, tickets were sold out and social media buzzed and posted images of their tickets as active participant in this event.#FillUpTheDome has become a social media movement especially for youth because Cassper gave them a reason to dream and believe in the possibility of their greatness and self-actualization.

A tweet from fans showing their  tickets  images.

ADVANTAGES OF FILL UP THE DOME

Cassper Nyovest performs during Fill Up the Dome

The advantage of social media for fill up the dome is that brands are involved and the event has receive support from the government,including congratulations from President Zuma on twitter and Fikile Mblula, Minister of Sport and Recreation also attended and he was dressed like a hip hop artist at the event which makes it more trending on social media because the event was not meanly for musicians people were tweeting  .The advantages of social media for fill up the dome is that a video of the concert was on you tube for people who did not make it to the event to see what was going on and can comment on social media about the video.

Twitter is one of the social media network that is use by the artist which makes it easy for his fans to tweet to him and get immediate feedback as a way of communicating with him. Fill up the dome is not trending on social media only but also on magazines articles, newspapers this are this tweets.He has received messages of support from a lot of people, even those who initially doubted the reality of his dream he has changed the perception of lot of artist basically brought people together more especially on social media, because his focus was not only to make money but to influence the use of social media platform about this hash tag.

I recommend that brand should see this event as an inspiration and how it went viral on social media because Cassper did not get any money for filling up the dome and the government must encourage the upcoming young artist to do more to bring up the music of South African to its best.